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Marketing
fromEntrepreneur
11 hours ago

Changing This One Marketing Question Helped Her Build a Business That's Thrived for Over Three Decades

Intertrend Communications connects with consumers emotionally, emphasizing cultural understanding over mere translation in multicultural marketing.
Artificial intelligence
fromDigiday
5 months ago

GSD&M gamifies its AI upskilling efforts

GSD&M gamified AI upskilling across the agency, auditing workflows, identifying use cases, and using leaderboards and workshops to rapidly spread AI adoption.
fromBlack Enterprise
8 months ago

SPILL Calls Out Global Advertising Agency For 'Misappropriating' Its Brand

On Aug. 21, SPILL Chief Growth Officer Kenya T. Parham called out 72andSunny on LinkedIn after the agency announced SPIL*, a Gen Z news platform in Europe, "built from scratch" by its Amsterdam team. The post was quickly deleted after SPILL users flooded the comments with backlash over the striking similarities, prompting Parham to slam the agency for what she called an "attempted theft." "They tried it, we clocked it, and instantly. And thank God the culture always keeps receipts," Parham said in a video explaining the controversy.
Marketing
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