#advertising-agreements

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#digital-advertising
fromAdweek
2 months ago
Marketing tech

IAB Updates Terms for Digital Advertising Agreements: See the Changes

IAB updates its General Terms for Digital Advertising Agreements to address changes in digital advertising and improve transaction efficiency.
fromMarTech
2 months ago
Marketing tech

IAB releases draft of updated digital ad terms for public comment | MarTech

IAB's updated General Terms for Digital Advertising Agreements aim to modernize and simplify ad deal execution, opening a public comment period until July 2025.
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