fromThe Drum
5 days ago#FBrape campaign: What does it mean for Facebook and what can brands take from the backlash?
After the week-long Twitter backlash which received over 50,000 tweets under the hashtag #FBrape, Facebook agreed to update its policies, releasing a statement acknowledging that its systems to monitor and remove gender-based hate speech had failed. The backlash prompted 15 major advertisers, including Nissan and Nationwide, to suspend their Facebook marketing campaigns, and highlighted some of the issues brands potentially face when it comes to online advertising.
