#advertising-challenges

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fromInvestopedia
1 week ago

Here's What You Need to Know Ahead of Google Parent Alphabet's Earnings Today

Google's cloud revenue is expected to grow by 26% year-over-year amid strong enterprise demand and AI momentum.
fromFuturism
3 weeks ago

We Just Got a Major Clue About Why Twitter's CEO Suddenly Left This Week

Yaccarino's management style involved polished presentations and diplomacy to regain advertisers after Musk's takeover, while Musk favored fast, informal communication and off-the-cuff remarks.
US politics
E-Commerce
fromAdExchanger
3 weeks ago

Buying Ads In The Rabbit Hole | AdExchanger

Programmatic buyers face challenges navigating an expansive media landscape filled with unexpected ad placements.
#linda-yaccarino
fromFortune
3 weeks ago
US politics

What analysts are saying about Linda Yaccarino's X tenure: 'It was clear from the start that she was being set up to fail'

fromFortune
3 weeks ago
US politics

What analysts are saying about Linda Yaccarino's X tenure: 'It was clear from the start that she was being set up to fail'

more#linda-yaccarino
Health
fromAdExchanger
3 weeks ago

The 'Taboo' Of Women's Health Care Advertising Complicates Access To Treatment | AdExchanger

Women's health companies face significant challenges in advertising due to restrictive content policies on social platforms.
Media industry
fromExchangewire
2 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
fromVariety
3 months ago

Snap Delivers Q1 Earnings Beat as Snapchat Tops 900M Monthly Users, Withholds Guidance Given Economic 'Uncertainty'

"We surpassed an important milestone in Q1, with our community growing to over 900 million monthly active users," Snap co-founder and CEO Evan Spiegel said in prepared remarks.
Growth hacking
fromHarvard Business Review
3 months ago

Research: How to Advertise to Distracted Consumers

In today's attention economy, advertising messages must vie with an ever-increasing number of stimuli to be noticed by consumers. As T.S. Eliot famously put it, we are "distracted from distraction by distraction."
Social media marketing
fromCreative Bloq
3 months ago

These perfume ads are the wildest of a seriously strange genre

Fragrance ads often embrace abstract and nonsensical narratives due to the challenge of advertising an olfactory product visually.
Marketing tech
fromEMARKETER
4 months ago

Why retail media CTV campaigns are so hard to track

Advertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
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