#advertising-challenges

#advertising-challenges

Snap reached over 900 million monthly active users in Q1, showing growth despite facing advertising challenges.

Advertising in today's world competes with numerous distractions, making it challenging to capture consumer attention.

First-party data leveraging TV viewership can optimize omni-channel planning, revealing effective targeting opportunities across multiple media.

Geo data enables a common framework in fragmented omni-channel environments, leading to improved audience identification and media investment optimization.

Carrie Drinkwater emphasizes a holistic and human-centered approach in media investment, prioritizing relationships over mere numbers.

Snap's revenue growth is expected to decelerate, leading to a Hold rating by TD Cowen.