#advertising-effectiveness

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fromExchangewire
1 month ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
Marketing tech
fromMarTech
3 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

Conversion lift testing measures the incremental impact of advertising on conversions by comparing test and control groups.
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