Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness
Displayce, a pioneer in OOH advertising technology, partnered with Happydemics to release a white paper examining the transformative impact of programmatic DOOH on marketing effectiveness.
How does conversion lift testing work, and which ad platforms offer it? | MarTech
"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."