#advertising-metrics

[ follow ]
fromExchangewire
1 month ago

Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

Google's Offerwall provides new revenue opportunities for publishers through diverse monetisation options.
IAB's framework enhances standardisation in gaming ad metrics for better advertising effectiveness.
fromThe Drum
3 months ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: CTV advertisers fail to reach 80% of households

CTV advertising is reaching only 19.6% of households, indicating significant audience fragmentation.
The frequency of ad exposure per household is showing slight stability, despite reaching fewer viewers.
fromRAIN News
4 months ago

Edison Research broadens with Podcast Download Metrics, partnering with SoundStack

We see this as the next step in Edison Research's efforts to provide data to the podcasting industry worldwide that helps bring more advertising dollars into the space.
Podcast
fromFast Company
11 months ago

How private equity's obsession with this one marketing metric stunts brand growth

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
[ Load more ]