#brand-perception

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Marketing
fromThe Drum
4 days ago

If you're happy and you know it: Cadbury, Google and Heinz in top ten happy brands

Cadbury was ranked the UK's number one 'happy brand', with Andrex second and Mars in eighth place.
fromThe Drum
1 week ago

Northrop Grumman on creating the first serialized comedy for LinkedIn

Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mantra: "Defining Possible." OBJECTIVES Research showed that there was a barrier: perception. To many, the bureaucratic "black box" that is Aerospace and Defense (A&D) could never be innovative. The truth is, some of the most innovative technologies were sparked in the A&D industry. Our goal: increase positive perception of Northrop Grumman, despite the stereotypes we faced.
Marketing tech
fromQuartz
1 week ago

AI video can be a minefield for marketers, survey says

AI-generated brand videos often appear robotic or emotionally flat, and 36% of consumers say they lower brand perception.
Marketing
fromAdExchanger
1 week ago

Can Amazon Be Luxurious?; The Declaration Of Dependence | AdExchanger

Major retailers and agencies are pursuing premium positioning and consolidation to counter discount platforms and capture higher-value customers.
Marketing tech
fromThe Drum
2 weeks ago

Google study finds 36% of online shoppers are likely to look elsewhere if brands don't offer click-to-call services

Almost a third of smartphone users regularly need to call businesses directly when searching for information on mobile devices.
Mobile UX
fromTelecompetitor
2 weeks ago

Differentiated services necessary and attractive to carriers: Ericsson study

Assured differentiated connectivity is wanted by over 40% of users; many will pay, and such services increase brand perception, satisfaction, and customer retention.
Marketing tech
fromExchangewire
2 weeks ago

How Can Brands Become Visible in the New Era of LLM Search?

LLM-driven brand perception analysis enables automated ad optimizations that improve visibility, searchability, targeting, and shoppability as generative search changes consumer behavior.
Marketing
fromForbes
2 weeks ago

How CMOs Can Leverage Consumer Reviews To Build Trust

Rising global anti-American sentiment tied to President Trump's brand is damaging U.S. companies' international sales, prompting marketers to localize and emphasize community and sustainability.
Social media marketing
fromAol
1 month ago

How a Viral TikTok Trend Accidentally Added 750,000 Passengers to an Airline

A long-running Jet2 slogan paired with a pop song became a viral TikTok trend that added roughly 750,000 passengers over six months.
Marketing
fromEMARKETER
1 month ago

Creators are putting brand quality at the top of their partnership wish list

Creators prioritize working with high-quality brands; 45% value brand quality above all when evaluating deals, so perceived quality determines creator collaboration.
Marketing tech
fromAol
2 months ago

AI seeps into products and their marketing: Is it harming consumer trust?

Consumers view AI-generated ads, especially for luxury and socially responsible brands, more negatively, which can damage trust in the product and brand.
fromFast Company
4 months ago

Companies are loudly calling themselves 'AI-first.' Are they helping or hurting their own brands?

Last week, the online freelance marketplace Fiverr generated a flood of headlines after it announced an effort to reimagine itself as an " AI-first" company. According to a published memo from CEO Micha Kaufman, the new-and-improved Fiverr will be "leaner, faster," with modern AI infrastructure, greater productivity, and "far fewer management layers." The change will also require a "painful reset," Kaufman added, that will see 250 people lose their jobs.
Artificial intelligence
Germany news
fromwww.dw.com
4 months ago

Coca-Cola rebrands products in Germany amid US image crisis DW 09/08/2025

US companies in Germany face declining favorability and are increasingly marketing products as "Made in Germany" while emphasizing German sourcing to regain consumer trust.
fromDigiday
7 months ago

Agencies create specialist units to help marketers' solve for AI search gatekeepers

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.
Digital life
#tesla
fromTESLARATI
8 months ago
Cars

Tesla's biggest bull gets real on brand damage

Cathie Wood believes any brand damage to Tesla due to Elon Musk's political actions is not a long-term concern.
fromTESLARATI
9 months ago
Gadgets

Barclays slashes Tesla price target 15% to $275

Barclays cuts Tesla's price target by 15% due to weak fundamentals and warns Musk's Trump ties could harm the brand.
Toronto startup
fromTESLARATI
8 months ago

Tesla's Elon Musk reveals five-year plan for CEO role

Cathie Wood acknowledges short-term brand damage for Tesla due to Elon Musk's political involvement, but believes it's not a long-term concern.
Gadgets
fromTESLARATI
9 months ago

Barclays slashes Tesla price target 15% to $275

Barclays cuts Tesla's price target by 15% due to weak fundamentals and warns Musk's Trump ties could harm the brand.
more#tesla
Marketing tech
fromEntrepreneur
7 months ago

Why Qualitative Feedback Is the Most Valuable Metric You're Not Tracking | Entrepreneur

Marketers should focus more on qualitative insights rather than purely data-driven strategies.
fromwww.thelocal.se
9 months ago

EXPLAINED: How Sweden's national brand is 'relatively weak' in India

"Sweden is not that well-known and is seen as not being strong in the areas that generate positive opinions of other countries, such as having a strong and stable economy, products and brands in high demand, as well as being easy to do business with."
European startups
Marketing tech
fromThe Verge
9 months ago

Media events can impact how users feel about Meta, even if the product doesn't change.

Media events influence user sentiment about Meta, regardless of actual product quality.
Media industry
fromForbes
9 months ago

Brand Strategy: What It Is And Why It's The Pulse Of Great Businesses

Effective brand strategy shapes both external perceptions and internal organizational culture, fostering unity and clarity.
fromAdweek
9 months ago

4 Lessons All Brands Can Learn From Liquid Death's UK Demise

"Liquid Death didn't fail in the U.K. because of its brand. Actually, it didn't fail at all."
Beer
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