#agency-client-relationships

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#value-based-pricing #performance-guarantees #marketing-budgets #resilience #marketing #crisis-response
Marketing
fromThe Drum
6 days ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

Agencies are shifting to value-based and performance-guaranteed commercial models as marketing budgets stagnate, increasing pressure to justify spend and deliver measurable ROI.
Marketing
fromThe Drum
1 week ago

How to bounce back: Improving resilience in business relationships

Marketers and agencies have increased resilience to respond faster to crises, but must balance resilience demands with employee welfare and mental health.
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