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#ai-automation-in-advertising #advertiser-control #generative-ai-adoption #marketing-efficiency
Marketing tech
fromExchangewire
1 day ago

Automation vs Control: Striking the Balance with AI

AI automation in advertising is reducing agency roles and advertiser control, yet advertisers remain responsible for campaign outcomes as platforms like Meta push full automation.
Marketing
fromThe Drum
2 weeks ago

Andrew Swinand thinks 90% of AI investment is rubbish - and he might just be right

Operational AI that fixes existing marketing spend will deliver real creative ROI, unlike most generative AI investments that have shown negligible returns.
Marketing tech
fromDigiday
3 months ago

WPP's Open Pro AI suite already faces competition from Google and Canva

WPP is relying on its AI self-service platform Open Pro to recover amid client losses and competition from tech companies offering AI marketing tools.
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