Intellectual property law
fromFast Company
5 days agoCelebrities like Taylor Swift are setting the guardrails for the AI age
Taylor Swift filed trademark applications to protect her voice from AI impersonations using sound marks.
We hear the feedback and recognize we fell short on this. Over the past week, we received valid critical feedback from experts who are concerned that the agent misrepresented their voices. Following an enormous backlash and telling people being impersonated that they should email the company to opt out, Grammarly's parent company, Superhuman, made a sudden reversal.
In early December 2025, Seth Alvo of Berm Peak, a popular cycling YouTube channel with over 2.5 million subscribers, was made aware that someone had stolen his identity using LLMs like ChatGPT to create false YouTube channel analytics, convincing emails, and defraud bike brands of over $50K in bikes under the pretense that the bikes would be reviewed on the Berm Peak YouTube channel.