#ai-measurement

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Marketing tech
fromAdExchanger
1 week ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromDigiday
7 months ago

Ad Tech Briefing: PE firms are eyeing take-private deals but Google's fate casts a shadow

Integral Ad Science will be acquired by Novacap for $1.9 billion, with Vista Equity exiting and continued investment planned in AI-first measurement products.
fromMedium
7 months ago

How to Measure the Business Impact of AI

Artificial intelligence (AI) has moved beyond proof-of-concept experiments, but many organizations still find it difficult to prove it delivers tangible value rather than hype. While model accuracy and innovation often capture the spotlight, executives want to see financial outcomes, and data scientists need clear technical benchmarks that validate success. This gap demands rigorous measurement frameworks that tie advanced metrics to real-world results.
Artificial intelligence
fromHarvard Business Review
7 months ago

How to Make Enterprise Gen AI Work

If your organization is still relying on ad hoc employee experimentation with gen AI, it's time to shift gears. While experiments like using Claude to draft emails or ChatGPT to brainstorm can yield learning and productivity benefits on an individual or unit level, they are typically unstructured and unmeasured and rarely yield large-scale results. (We believe that this is part of why companies aren't yet seeing bottom-line impact from AI investments.)
Artificial intelligence
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