Hosted by Ads Product Liaison, Ginny Marvin, who has spent her career in paid search and digital advertising, we're now delivering a new bridge between marketers - the people using the tools every day - and the product teams behind them. This is the Ads Decoded Podcast: your direct line to people designing and building Google Ads.
Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences. Microsoft did not announce this but this is something Microsoft is testing with a limited number of trusted beta testers.
Apple just unveiled the first glimpses of its new 14-inch MacBook Pro with the , promising 3.5 times more AI performance, 24 hours of battery life, and faster, overall storage: up to 4TB. AI is at the forefront of the M5 MacBook Pro's feature set, with the latest-gen GPU bringing an enhanced neural engine and higher memory bandwidth to the table, translating to overall better performance running on-device LLMs. To compare, Apple says the M5's 10-core GPU delivers six times faster AI performance than the M1.
Claude models showed a notable sensitivity to irrelevant information during evaluation, leading to declining accuracy as reasoning length increased. OpenAI's models, in contrast, fixated on familiar problems.
"I think it's a positive signal to Asus and to the gaming industry that end users are really eagerly waiting for the new graphics card and new chassis coming to the market," said Arnold Su.
