Meta has acquired Limitless, the maker of an AI-powered "Pendant," to work on building consumer hardware for the company, the startup announced via a YouTube video and blog post. So far, Meta has focused on selling VR headsets and AI smart glasses. Now the company seems interested in branching out. "Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables. We share this vision and we'll be joining Meta to help bring our shared vision to life," Limitless CEO Dan Siroker said in the post announcing the acquisition.
A new wave of AI-powered gadgets on the market aims to integrate artificial intelligence into our daily lives like never before. Some of these AI wearables-including necklaces, rings, and wristbands, as well as portable devices- serve as productivity tools, while others claim to act as friendly companions listening to your everyday thoughts. Even OpenAI is working on a compact AI companion device.
At Meta Connect 2025, the company's biggest event of the year, Mark Zuckerberg unveiled three new smart glasses: the second-generation Ray-Ban Meta, the Meta Ray-Ban Display and wristband controller, and the Oakley Meta Vanguard. Meta says it has sold two million of the first-generation Ray-Ban Meta smart glasses, and earlier this year, Meta unveiled its latest AI-powered smart glasses with Oakley, which were designed for athletes. Silicon Valley is leaning heavily into AI wearables, and Meta seems to be one of the companies leading the charge.
Meta Connect is Zuckerberg's chance to prove the company's sprawling investments in wearables, software, and AI are converging into something consumers would potentially pay more for. A look back at Meta Connect 2024 Last year, Zuckerberg generated major buzz with a prototype of the Orion glasses, Meta's first true attempt at fully holographic AR. He also laid out a vision of wider adoption of AI glasses.
Every September, hundreds of thousands of visitors descend upon Berlin for IFA, one of the largest trade tech conferences in Europe. IFA heralds the unofficial start of Techtember, when companies launch products in anticipation of the holiday shopping season. For over 100 years, companies, financiers, and journalists have crossed the Spree and eaten cold liver sausage for breakfast, just to check out the latest innovations in consumer electronics.