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fromForbes
4 days ago

Rethinking Brand Visibility Amid The Rise Of AI Search

Michael Kuzminov is the CEO of HypeFactory, a global AI-powered influencer marketing agency. Marketing is undergoing a profound transformation, with artificial intelligence at the forefront of this process. Traditional search and advertising methods still matter, but brands can no longer depend solely on organic rankings or conventional campaigns to maintain their presence. AI-powered search engines and digital assistants have completely changed the way consumers interact with brands. To ensure they remain visible, marketing specialists must fully understand and embrace the rise of AI search.
Marketing
fromstupidDOPE | Est. 2008
3 weeks ago

Why Smart CMOs Add stupidDOPE Syndication to Their Paid Media Mix | stupidDOPE | Est. 2008

Since 2008, stupidDOPE has positioned itself as a trusted media platform for global brands, emerging artists, innovative founders, and cultural leaders. Unlike fleeting social media posts, content published on stupidDOPE doesn't just inform - it lives on permanently, syndicated across Apple News, Google News, and the latest large language model (LLM) search engines powering AI platforms like ChatGPT, Perplexity, Gemini, and Claude.
Marketing tech
fromDigiday
1 month ago

Search or social? Influencer marketing finds itself in the middle

"We are entering an era where content must serve two audiences simultaneously, humans and machines. That shift requires a very different mindset," said Chris Camacho, CEO at Cheil UK agency.
E-Commerce
Marketing tech
fromInc
3 months ago

Why PR Is Your Brand's Best Defense in the AI Search Era

The rise of generative AI is fundamentally shifting brand discoverability and marketing strategies, emphasizing the importance of public relations.
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