Dentsu Creative Singapore has unveiled a new service for brands that promises to wring organic marketing results from entirely artificial creative assets. The agency is touting a 'Virtual Identity' service that combines gaming and cinema-grade motion capture, streaming and CGI tech to create virtual avatars or characters that become brand assets or mascots. The team working on the service will be led from Singapore by chief creative officer Stan Lim.
The company today issued a brief release stating that it will soon be opening its first global flagship store, which will be located in India. Aside from that, there is no mention of date and exact location for this store. The only other information in this release is a somewhat cryptic image of what looks like it could be a blade sign placed outside the store. The sign shows a blue damselfly, which points to a return to using bugs as mascots by the company.
Dead cartoon owls, brain-rot cookie content, fake rebrands, and library thirst traps. Welcome to the era of DGAF branding. In this episode of FC Explains, Grace Snelling breaks down why major brands and public institutions are ditching polished ads for chaotic content and seeing massive results. From Nutter Butter's unsettling TikToks and California Pizza Kitchen's fake midlife crisis to Duolingo "killing" its iconic owl and libraries going viral with memes, this episode explores how being weird online has become a serious marketing strategy.
When you hear the phrase, brand mascot, who do you think of? For me it's Frosties' Tony the Tiger. Probably because I always wanted Frosties as a child and wasn't allowed them often. Or maybe because the slogan was so grrrreat (three 'r's, I checked).