#metaverse-marketing

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Marketing tech
fromThedrum
23 hours ago

Ocean Outdoor UK and Admix join forces to take brands into the metaverse

Admix and Ocean Outdoor partner to create NFT replicas of UK digital billboards in virtual worlds, enabling brands to advertise simultaneously across physical and metaverse locations.
fromThe Drum
1 month ago

Dentsu joins virtual influencer game with dedicated Virtual Identity service

Dentsu Creative Singapore has unveiled a new service for brands that promises to wring organic marketing results from entirely artificial creative assets. The agency is touting a 'Virtual Identity' service that combines gaming and cinema-grade motion capture, streaming and CGI tech to create virtual avatars or characters that become brand assets or mascots. The team working on the service will be led from Singapore by chief creative officer Stan Lim.
Marketing tech
Video games
fromDigiday
6 months ago

Fortnite advertising friction: creators say brands are wasting money on custom maps

Brands are rapidly increasing Fortnite activations but creators warn advertisers overspend on costly custom-branded maps instead of cheaper integrations into popular experiences.
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