What's changed isn't ambition, it's often the permission. More people can now see relatable examples of business owners building something successfully. Technology has reduced barriers and visibility has reduced fear. Owning a business no longer feels reserved for a select few.
Founded by then-high school student Rhett Jones, the park was the first of its kind in the region. Launched in late 2023, it quickly became a must-visit destination for jump-hungry riders in the Lone Star State. What began as a $350,000 seed investment from nearly 20 backers was promised to deliver Texas a public mountain bike destination that could overhaul the region's otherwise small scene.
