Like many food trends, beef tallow's resurgence demonstrates a cyclical nature, where ancestral culinary practices are re-embraced, driven by modern dietary movements and interests.
Westland Milk Products' general manager of sales and marketing Hamish Yates, credits the bright yellow color of their butter to the flourishing pastures of New Zealand, saying that the color is due to the higher levels of beta-carotene in the cream, which is derived directly from the grass the cows eat.