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Fashion & style
fromThe Business of Fashion
6 days ago

Everlane Launches Its First Celebrity-Fronted Campaign

Everlane hired Gen-Z singer Laufey to front its first celebrity campaign, repositioning the brand with elevated basics to appeal to younger, nostalgia-driven customers.
Marketing
fromThe Business of Fashion
1 week ago

Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet

Anthropologie is expanding its retail footprint and marketing, launching a high-profile Camila Mendes campaign while spinning off Maeve and emphasizing immersive storytelling.
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