#gen-z-marketing

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fromMarketing Dive
1 week ago

Wendy's marketing embraces the macabre with 'Wednesday' collaboration

Wendy's has partnered with 'Wednesday' for a goth-themed makeover, launching a special Meal of Misfortune featuring items like a Raven's Blood Frosty and spicy Dips of Dread.
E-Commerce
fromRetail Dive
2 weeks ago

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

JanSport's latest campaign for Gen Z uses humor and emotional connections to enhance brand perception and boost engagement.
E-Commerce
fromBusiness Insider
3 weeks ago

Gen Z loathes ads. Here's how one startup behind top podcasters gets around that.

Ryan Holiday's revenue from media channels has significantly increased through strategic brand partnerships facilitated by Backyard Ventures.
fromMarketing Dive
1 month ago

E.l.f. brings AI-powered color-matching for makeup to Pinterest

E.l.f. Cosmetics launches an AI tool enabling personalized makeup shade analysis via Pinterest.
NYC startup
fromFast Company
2 months ago

Gen Z social app Fizz sues Instacart over trademark infringement

A startup is suing Instacart for trademark infringement over its new app named 'Fizz', claiming established goodwill in the Gen-Z market.
fromEntrepreneur
4 months ago

6 Ways to Turn Your Audience into Loyal Buyers with Community Commerce | Entrepreneur

Customer reviews on platforms like TikTok significantly drive online purchases, demonstrating the power of community commerce in creating brand loyalty and trust.
Social media marketing
Beer
fromwww.brewbound.com
5 months ago

Molson Coors Taking Category First' Approach to Growth

Molson Coors aims to lead the beer industry by adopting a category-first strategy to drive growth and engage Gen Z.
Marketing
fromLos Angeles Times
7 months ago

Have followers and something to sell? TikTok may want to make a deal

TikTok Live shopping empowers small businesses with a direct, interactive sales approach, drastically boosting engagement and sales through real-time livestream events.
#meta-quest-3
fromThe Drum
8 months ago
Miscellaneous

Old dog, new tricks: how good old fashioned billboards changed the VR game for Meta Quest

fromThe Drum
8 months ago
Miscellaneous

Old dog, new tricks: how good old fashioned billboards changed the VR game for Meta Quest

more#meta-quest-3
Miscellaneous
fromFortune
9 months ago

e.l.f Beauty's CFO on the company's fast growth and 'walking the walk' on diversity

E.l.f. Beauty's innovative marketing and diverse leadership drive its rapid growth, appealing strongly to younger generations.
Marketing
fromAdweek
9 months ago

Inside Hinge's Strategy for Connecting With Gen Z

Hinge prioritizes fostering intentional relationships through a meaningful user experience rather than superficial engagement, reflecting authenticity and integrity.
Gen Z values integrity and authenticity in brands, influencing how marketing strategies evolve to connect with younger audiences.
fromMarTech
10 months ago

SAP integrates with Gainsight and ChannelEngine | MarTech

SAP integrates with Gainsight and ChannelEngine to enhance customer experience and e-commerce opportunities for enterprise-level customers.
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