If the TikTok app gets banned, brands and users will have to quickly shift strategies, with strong contenders being Meta's Instagram Reels and YouTube Shorts. The competition could definitely take advantage of TikTok's absence.
The option could provide another way for brands to tap into Shorts without creating their own video content, by simply pulling in images from your Google Merchant Center feeds. This means brands can engage with audiences on the platform without the significant resource investment of producing original videos, thus streamlining their advertising strategies and potentially increasing their visibility and reach within the Shorts ecosystem.
Starting October 14th, creators will be able to share Shorts up to three minutes long similar to TikTok, provided the videos are square or taller in aspect ratio.