Online marketing
fromEntrepreneur
11 hours agoDon't Let Your Online Presence Suck - It's Your First Impression
A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
#cmo-kpis
#cmo-kpis
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#marketing-strategy #advertising #seo #digital-marketing #ai #social-media #lead-generation #business-growth
#experiential-marketing
Marketing
fromForbes
9 hours agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
fromThe Drum
2 months agoSkeptical CMOs are wrong - social media marketing is a powerful tool
The role of social media as an insights engine - instructing you on what audiences like, dislike, and are willing to buy - is unparalleled. This information can be crucial in guiding creative projects. It's impossible for a single creative director, no matter how great, to be able to understand the zillions of online communities and subcultures. Social media has helped culture become less homogeneous and that's a good thing. So let's use it to listen to those many diverse cohorts.
Social media marketing
#marketing-measurement
Marketing tech
fromAdExchanger
2 weeks agoOptimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics
Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Marketing tech
fromAdExchanger
2 weeks agoTo Succeed With Paid Media, This Indie Agency Advises Nailing Organic First | AdExchanger
LV8 integrates content creation and paid media as inseparable disciplines, using high-performing organic content to amplify paid campaigns and gain deeper platform insights.
fromForbes
1 month agoThe CMO Role Became Impossible-What's Replacing It?
CMOs sit at the apex of brand, revenue, customer experience, technology, product, sales and data. Yet they're spending less time in top jobs. The average tenure of a CMO at a Fortune 500 company is now just 3.9 years. Furthermore, fewer Fortune 500 companies are employing marketing executives who report at a C-suite level; these once all-important roles are being absorbed and redistributed to chief customer and chief growth officers.
Marketing
fromHubspot
2 months agoHow successful marketing teams are optimizing performance in 2026 (and what metrics they're tracking)
HubSpot's 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn't happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust most to guide their decisions.
Marketing
fromThe Drum
2 months agoHow to build the perfect marketing strategy for your clients
With digital trends accelerating, it's more important than ever that marketers know how to build strong, data-driven marketing strategies. Data-driven marketing is a type of marketing strategy that is based on using consumer information to develop and optimize marketing campaigns and messaging. It is extremely impactful because marketing efforts are based on online trends and are specifically tailored to the organization's target audience.
Marketing
fromThe Drum
1 month agoWhy your affiliate program needs to be marketed like a brand
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
fromMarTech
1 month agoWhy customer service determines the ROI of your marketing spend | MarTech
A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. The agent can't access their order history. Resolution takes five days.
Marketing tech
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