#community-driven-marketing

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fromHer Campus
9 hours ago

INSIDE MY EXPERIENCE AS A BUBBLE AMBASSADOR

Becoming a Bubble ambassador gave me more than free skincare and content opportunities. It offered a firsthand look at how modern marketing works when brands prioritize authenticity, community and trust over traditional influencer metrics. As a student interested in marketing and media, the experience helped bridge the gap between classroom theory and real-world brand strategy. One of the most valuable lessons I learned is the power of community-driven marketing.
Marketing
Social media marketing
fromForbes
4 months ago

Beyond The Feed: Why Brand Collabs Are Moving Into Closed Communities

Closed communities (WhatsApp, Discord, Telegram, Slack) drive high-trust brand conversations; brands must participate respectfully, avoid hard-sell tactics, and prioritize cultural fluency.
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