#consumer-behaviour

#consumer-behaviour

Shifts in consumer behaviour play a pivotal role in shaping the retail landscape. Today's consumers anticipate seamless shopping experiences that blend the best of online and offline worlds. Having that in mind, successful businesses must consider several factors as they navigate the ever-changing retail landscape-from reimagining omnichannel tactics to assessing the evolving value equation. Here's why tracking consumer spending trends is crucial for London businesses today.

a takeaway oat-milk latte from a bog-standard roadside chain somewhere in Berkshire. The shock was that it was over 5. Coffee hasn't really been cheap for ages, for complex reasons post-pandemic inflation, a Russian war pushing up energy prices, a climate crisis having an effect on coffee bean growth, last year's budget tax hikes that capture the bitter flavours of the last few years in a cup.

The mum of two and internet sensation is on a mission to make people more informed about ultra-processed foods. Here, she talks about her viral supermarket swaps videos, how buying better can mean spending less, dealing with online critics and why she refuses to work with supermarkets or brands