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fromInc
1 month ago

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

It's really hard for a lot of entrepreneurs who don't have built-in audiences to be able to affordably scale brand awareness and that customer base. Entrepreneurs who don't have the reach and aren't interested in putting themselves out there have to be really smart and strategic about the types of influencers they align themselves with.
Startup companies
fromFast Company
2 months ago

Data is democratizing ethical consumption

Rural markets represent a significant opportunity for retailers overlooked in favor of urban focuses.
A large portion of CPG growth is driven by sustainability products, especially in rural America.
Marketing
fromDigiday
9 months ago

TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound off

TikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.
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