#consumer-privacy
#consumer-privacy

Marketing

The diminishing returns of scale and a return to quality

The pursuit of undifferentiated scale in marketing and publishing is challenging quality and effective audience engagement.

Marketing tech

fromMarTech

2 weeks ago

Marketers push back on Google's attempt to derail California privacy bill | MarTech

Marketers criticize Google's campaign against California's consumer privacy legislation, viewing it as a conflict between data usage and consumer trust.

fromDigiday

Marketing

The diminishing returns of scale and a return to quality

The pursuit of undifferentiated scale in marketing and publishing is challenging quality and effective audience engagement.

more#marketing

#trigger-leads

Real estate

Idaho passes new law to curb use of trigger leads

New regulations in Idaho limit the use of mortgage trigger leads, emphasizing consumer privacy and transparency in mortgage lending.

Real estate

MBA's Broeksmit says harassment, deception and distrust from trigger leads' must end

The MBA is advocating for the ban of trigger leads to protect consumers from invasive lender solicitations after mortgage inquiries.

Real estate

Idaho passes new law to curb use of trigger leads

New regulations in Idaho limit the use of mortgage trigger leads, emphasizing consumer privacy and transparency in mortgage lending.

Real estate

MBA's Broeksmit says harassment, deception and distrust from trigger leads' must end

The MBA is advocating for the ban of trigger leads to protect consumers from invasive lender solicitations after mortgage inquiries.

FBCS updates the number affected in its 2024 breach to 4,253,394

FBCS's February 2024 data breach now affects 4.2 million individuals, exposing sensitive personal information.

fromBusiness Insider

23andMe is floundering. Here is how to delete your data.

23andMe faces major challenges including a data breach, a lawsuit settlement, and plummeting stock prices, calling consumer data security into question.

fromHot for Security

Ransomware attack leaks social security numbers of over 230,000 Comcast customers

Over 237,000 Comcast customers' sensitive information was compromised in a ransomware attack against the debt collection agency FBCS.

fromDatabreaches

Data breach at stalkerware SpyX affects close to 2 million, including thousands of Apple users

SpyX data breach exposes private data of nearly two million users, highlighting risks in consumer-grade spyware.

EU data protection

fromDatabreaches

FBCS updates the number affected in its 2024 breach to 4,253,394

FBCS's February 2024 data breach now affects 4.2 million individuals, exposing sensitive personal information.

fromBusiness Insider

23andMe is floundering. Here is how to delete your data.

23andMe faces major challenges including a data breach, a lawsuit settlement, and plummeting stock prices, calling consumer data security into question.

fromHot for Security

Ransomware attack leaks social security numbers of over 230,000 Comcast customers

Over 237,000 Comcast customers' sensitive information was compromised in a ransomware attack against the debt collection agency FBCS.

fromDatabreaches

Data breach at stalkerware SpyX affects close to 2 million, including thousands of Apple users

SpyX data breach exposes private data of nearly two million users, highlighting risks in consumer-grade spyware.

more#data-breach

fromgizmodo.com

Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users

Publicis Group leverages extensive consumer data analytics to deliver personalized advertising at scale.

#targeted-advertising

fromHackernoon

3 months ago

The Rise of Manipulative Surveillance | HackerNoon

Targeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.

fromTechSpot

7 months ago

Marketing

Facebook partner admits to eavesdropping on conversations via phone mics for ad targeting

Marketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.

more#targeted-advertising

fromHackernoon

3 months ago

The Rise of Manipulative Surveillance | HackerNoon

Targeted advertising leverages personal data, transforming marketing into a strategy that often prioritizes business profit over user privacy.

fromTechSpot

7 months ago

Marketing

Facebook partner admits to eavesdropping on conversations via phone mics for ad targeting

Marketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.

Marketing

fromDigiday

3 months ago

How personalization and privacy are shaping how brands and retailers connect with consumers

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

fromThe Verge

Marriott and Starwood hotels will have to get better at data security

Marriott and Starwood mandated to enhance digital security due to FTC findings of lax practices during significant data breaches.

Real estate

Anywhere settles Telephone Consumer Protection Act complaint

Anywhere has proposed a settlement in a TCPA lawsuit after over five years of legal disputes, affecting 445,000 phone numbers.

fromBusiness Insider

5 months ago

Miscellaneous

23andMe appoints new board members as it works to stem the company's slide

23andMe appointed three new independent directors after all previous members resigned, highlighting challenges including consumer privacy concerns and declining stock values.

fromSecuritymagazine