#consumer-values

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#brand-trust #corporate-social-responsibility #corporate-communications #gen-z #marketing #digital-native
Social justice
fromHarvard Business Review
6 days ago

What Consumers Really Want Brands to Do About Social Issues

Consumers expect brands to reflect societal values, forcing companies to balance public commitments amid backlash and regulatory shifts to maintain trust.
Marketing
fromFast Company
2 weeks ago

Gen Z 'translators' promise to connect brands with elusive younger customers

Brands must use Gen Z translation services to authentically connect with digitally native, value-driven youth whose spending power is rapidly increasing.
Fashion & style
fromBusiness Matters
5 months ago

From Ukraine to Hollywood: Yaspis and the New Wave of Sustainable High-End Fashion

Luxury fashion is evolving to prioritize sustainability, purpose, and authentic stories behind garments.
A cultural shift is taking place, leading consumers to expect more ethics and responsibility from brands.
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