#brand-loyalty
#brand-loyalty

E-Commerce

Why Emotional Branding Is Out and Functional Loyalty Is In. | Entrepreneur

fromThe Atlantic

E-Commerce

What Your Favorite Grocery Store Says About You

fromWWD

Fashion & style

Led by Gen Z, 'Cancel' Fear and Intentionality Are Driving Consumers to Embrace 'Value Spending'

Marketing tech

2025 will redefine loyalty. Here's what that means for brands. | MarTech

Media industry

fromInc

How Expensive Brands Like Apple Stay Relevant in a Recession

Brands that resonate emotionally with consumers thrive during economic uncertainty.

Emotional connection, status, and empowerment are key differentiators for brands.

fromEMARKETER

Marketing tech

Brand loyalty is fading among Gen Z and millennials

E-Commerce

Why Emotional Branding Is Out and Functional Loyalty Is In. | Entrepreneur

fromThe Atlantic

E-Commerce

What Your Favorite Grocery Store Says About You

fromWWD

Fashion & style

Led by Gen Z, 'Cancel' Fear and Intentionality Are Driving Consumers to Embrace 'Value Spending'

Marketing tech

2025 will redefine loyalty. Here's what that means for brands. | MarTech

Media industry

fromInc

How Expensive Brands Like Apple Stay Relevant in a Recession

Brands that resonate emotionally with consumers thrive during economic uncertainty.

Emotional connection, status, and empowerment are key differentiators for brands.

fromEMARKETER

Marketing tech

Brand loyalty is fading among Gen Z and millennials

more#consumer-behavior

#fandom

Marketing

There's a formula to loyalty-super-fandoms have mastered it

Growth hacking

How brands can learn to tap into the power of fandoms

The Business of Belonging: Tapping Into the Power of Fandom

Fandom is essential for building a loyal customer base, as demonstrated by successful companies like Weverse, Crunchyroll, and Wattpad.

Marketing

There's a formula to loyalty-super-fandoms have mastered it

How brands can learn to tap into the power of fandoms

Brands can cultivate loyal fandoms by prioritizing authenticity, understanding their unique identity across channels, and recognizing diversity within fanbases.

fromLondon Business News | Londonlovesbusiness.com

The Business of Belonging: Tapping Into the Power of Fandom

Fandom is essential for building a loyal customer base, as demonstrated by successful companies like Weverse, Crunchyroll, and Wattpad.

more#fandom

Why premium promotional products build better brand loyalty - London Business News | Londonlovesbusiness.com

Premium promotional products build brand loyalty through meaningful connections and lasting impressions.

How Challenger Brands Win In Turbulent Times

Brands should continue investing in marketing during downturns to emerge stronger.

Is Your Small Brand Tired Of Expensive Ads? Try Meme Marketing Instead

Saratoga Spring Water saw $1.8 million in earned media value after an influencer's video featuring their product went viral, increasing stock by 16%.

Marketing

E-Commerce

fromEssentiallySports

Driving Results Through the SEC: Jonathan Clarkson on Southwest Airlines' Loyalty Strategy

Southwest Airlines is forming a partnership with the Southeastern Conference to build loyalty among Gen Z.

Marketing

fromCreative Bloq

Are these the worst rebrands of all time?

Rebranding must preserve core identity to avoid alienating loyal customers.

fromSfgate

6 Video Marketing Strategies to Increase Customer Retention

Customer retention requires proactive strategies, not just reactive measures.

Video marketing effectively enhances customer loyalty by creating emotional connections.

fromTasting Table

The Brand Of Chocolate Most Eaten In The US Is A Name You'll Recognize - Tasting Table

Hershey's remains the favorite chocolate bar amongst Americans, with 57% reporting they choose it over newer brands, highlighting brand loyalty in a crowded market.

Silicon Valley food

How to Turn Complaints, Comments and Compliments Into Business Wins | Entrepreneur

Consumer feedback significantly influences product and marketing strategies, enhancing customer loyalty and satisfaction.

Gen Alpha: How Digital Natives Are Redefining Finance And Retail

Careful analysis of Gen Alpha's digital spending reveals significant trends for brands and financial institutions.

Engaging with young consumers early fosters brand loyalty and drives future commerce behavior.

fromHubspot

in 2 months

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.

#community-building

fromHubspot

Growth hacking

Turn customers into community members - how community transformed the Gymshark experience

Online Community Development

Want To Sell Like Mr. Beast? Brands Must Build A Strong Community

Creators are not just talent; they are crucial community builders and marketing channels.

fromThe Business of Fashion

How Brands Keep Customers Loyal in a Polarised World

Brands must cultivate community and loyalty among consumers to drive sales in an expensive acquisition landscape.

fromHubspot

Growth hacking

Turn customers into community members - how community transformed the Gymshark experience

Online Community Development

Want To Sell Like Mr. Beast? Brands Must Build A Strong Community

Creators are not just talent; they are crucial community builders and marketing channels.

fromThe Business of Fashion

How Brands Keep Customers Loyal in a Polarised World

Brands must cultivate community and loyalty among consumers to drive sales in an expensive acquisition landscape.

more#community-building

#email-marketing

fromAWeber

Social media marketing

How Does Email Marketing Work? Everything You Need to Know To Do It Right

Marketing tech

Interactive email is the game changer brands can't ignore | MarTech

fromPractical Ecommerce

Marketing tech

Better 'Welcome' Emails for Ecommerce

fromVerticalResponse

Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

fromAWeber

Social media marketing

How Does Email Marketing Work? Everything You Need to Know To Do It Right

Marketing tech

Interactive email is the game changer brands can't ignore | MarTech

fromPractical Ecommerce

Marketing tech

Better 'Welcome' Emails for Ecommerce

fromVerticalResponse

Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

How tariffs are reshaping long-term strategies for brands and buyers | MarTech

Consumer confidence is volatile, affecting brand loyalty and purchasing decisions amidst economic uncertainty.

How &pizza's CEO Is Staging a Comeback for the Brand | Entrepreneur

Mike Burns revitalized &pizza by focusing on culture and performance, underscoring the importance of community and customer loyalty.

The In-Store Advantage Of Retail Media Networks

E-commerce is growing rapidly, yet many consumers still prefer in-store shopping, creating challenges for retailers.

Mobile UX

fromGSMArena.com

Apple brand loyalty remains strong in the United States despite small decline

Apple maintains unmatched loyalty among smartphone users despite a slight decrease, with 89% opting for iPhone upgrades.

#influencer-marketing

fromPress of Atlantic City

How creators influence every stage of the customer journey

Influencers shape the entire customer journey, enhancing loyalty beyond initial purchases.

fromRapid City Journal

Marketing tech

How creators influence every stage of the customer journey

How creators influence every stage of the customer journey

Influencers significantly impact all stages of the customer journey, enhancing visibility and brand loyalty beyond mere transactions.

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.

Effective influencer marketing requires long-term relationships across all stages of the customer journey.

fromAol

Marketing tech

How creators influence every stage of the customer journey

fromPress of Atlantic City

How creators influence every stage of the customer journey

Influencers shape the entire customer journey, enhancing loyalty beyond initial purchases.

fromRapid City Journal

Marketing tech

How creators influence every stage of the customer journey

How creators influence every stage of the customer journey

Influencers significantly impact all stages of the customer journey, enhancing visibility and brand loyalty beyond mere transactions.

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.

Effective influencer marketing requires long-term relationships across all stages of the customer journey.

fromAol

more#influencer-marketing

Marketing tech

How creators influence every stage of the customer journey

3 ways to turn tariff turmoil into marketing gold | MarTech

Brands can convert trade tensions into loyalty opportunities through education.

Diversification and global expansion can mitigate the risks of tariff disruptions.

fromLondon Business News | Londonlovesbusiness.com

Creating A Cohesive Brand Experience Across All Touchpoints

Branding goes beyond logos; it encompasses every customer interaction with a company to create a cohesive experience that builds trust and loyalty.

How to build meaningful relationships with your customers - London Business News | Londonlovesbusiness.com

To build meaningful customer relationships, brands must demonstrate authenticity and reliability, rather than just focusing on retention.

A CEO's Guide To Personal Reputation Management

A CEO's online presence significantly impacts investor trust and brand loyalty.

Many leaders overlook the importance of their digital footprint.

fromLondon Business News | Londonlovesbusiness.com

Why the future of branding lies in experiential marketing and how you could get ahead - London Business News | Londonlovesbusiness.com

The key to standing out in competitive markets is delivering an engaging and innovative brand experience.

fromClickUp

How to Maximize Brand Loyalty with Customer Advocacy | ClickUp

Customer advocacy transforms satisfied clients into passionate promoters, driving organic growth for brands.

Effective customer advocacy strategies can be integrated into the customer journey using specific tools.

fromBusiness Matters

User Generated Content Strategy: What You Need to Enhance Your Marketing

User-generated content fosters authenticity, enhances customer trust, and can significantly boost brand loyalty. Engaging customers as content creators reduces marketing costs.

fromLogRocket Blog

fromThe Business of Fashion

Leader Spotlight: Creating a modern customer journey, with Oren Halperin - LogRocket Blog

"To engage customers effectively, businesses must understand their progression through the buying journey, focusing on touchpoints that provide relevant interactions at each stage."

Marketing tech

Case Study | How Brands Build Genuine Communities

The fashion industry must redefine loyalty by building genuine communities and brand connections by 2025.

fromWIRED

The Best Wine Glasses for Every Kind of Wine

When it comes to selecting glass stemware, the universal glass is a great starting point for both red and white wines.

Wine

Which Brands Are Most Popular With Consumers And Why

Amazon was known for their innovation and seamless integration into everyday life, leading the rankings in MarketCast's third annual Brand Fandom report.

Marketing tech

17 Local Marketing Strategies Small Businesses Shouldn't Overlook

Connecting with the local community builds brand loyalty for small businesses.

Underrated local marketing strategies can set businesses apart in crowded markets.

Cryptocurrency

fromInsideEVs

Tesla's Brand Loyalty Is Crashing Harder Than Its Stock

Tesla is experiencing a significant decline in brand loyalty, with trade-ins spiking by 250% year-over-year.

Why (And How) To Launch A Branded Newsletter: 15 Expert Insights

Newsletters are a valuable channel for brands to engage their audience and build loyalty.

fromPhys

New study shows neutrality on social issues can still alienate consumers

Silence on salient sociopolitical issues can provoke backlash against companies, rather than protect their interests.

Understanding Social Media's Impact On Audience Engagement

Social media is crucial for audience engagement, brand perception and customer relationships.

fromNew York Post

Two-thirds of Americans want their childhood products to come back

Two in three Americans want nostalgic products revived, with many willing to pay more for their favorites.

Brand apathy growing among U.S. consumers | MarTech

More than half of U.S. consumers focus less on brands and more on product functionality.

Most brands struggle to engage consumers effectively in an increasingly personalized market.

Mental health

fromAol

5 Key Signs You're Wasting Money on Brand Loyalty Instead of Finding Better Deals

Brand loyalty can result in overspending; consumers should prioritize better deals and comparison shopping.

#marketing-strategies

Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

Marketing tech

Council Post: Why Testing Before Launching Is The New Standard For Marketers And Creators

Growth hacking

The weird and wacky marketing strategies that help Liquid Death, Taco Bell, and GoDaddy stand out

more#marketing-strategies

Council Post: Why Testing Before Launching Is The New Standard For Marketers And Creators

Testing campaigns pre-launch is crucial for brand success in today's fast-paced market.

Understanding emotional connection with consumers leads to better marketing outcomes.

#gamification

fromThe Drum

Marketing tech

Gamification is a great way to keep customers coming back

Gamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.

12 Ways To Add Gamification To Your Marketing Strategy

Gamification enhances customer engagement, leading to stronger loyalty when executed effectively.

fromThe Drum

Marketing tech

Gamification is a great way to keep customers coming back

12 Ways To Add Gamification To Your Marketing Strategy

Gamification enhances customer engagement, leading to stronger loyalty when executed effectively.

more#gamification

fromIndependent

The A-Z of being Irish: 'Going for one - possibly the greatest and most frequent lie told in Ireland'

'AA Roadwatch is the ultimate source of random Irish place names, known for its quirky location names and commuter intelligence, essential for understanding our culture.'

Food & drink

Beer

fromiRunFar

The Runner's Relationship with Shoes

Long distance runners exhibit strong brand loyalty, and shoe preferences are categorized into three distinct consumer types.

Fashion & style

fromScary Mommy

Aldi Is Dropping New Merch (Including For Their Youngest Shoppers) March 19

Aldi inspires strong customer loyalty, turning shoppers into fans eager to share unique finds.

Information security

fromSecuritymagazine

Proactive strategies to aid customer support during cyberattacks

Customer support plays a critical role in maintaining brand loyalty and trust, especially after incidents like cyberattacks.

Silicon Valley food

Inside the great egg branding crisis

Egg prices have greatly increased, forcing consumers to reconsider their loyalty to premium brands.

Elevating Experiences: How Immersive Venues Drive Business Growth

Successful brands focus on creating engaging, emotional experiences for customers.

Immersive experiences help strengthen brand loyalty and unlock new revenue streams.

Cars

fromFlipboard

Consumer Reports Say Avoid These Popular Cars Like The Plague

Popularity of vehicles often comes from factors unrelated to their quality.

Brand loyalty and dealership experiences heavily influence consumer choices.

fromAdweek

Ulta Beauty Promotes Longtime Exec Kelly Mahoney to CMO

Kelly Mahoney has been appointed as the new CMO of Ulta Beauty, bringing a decade of experience and focusing on brand loyalty and marketing initiatives.

fromWWD

Is the Billion-dollar Beauty Club Still a Thing?

The definition of a billion-dollar brand has evolved from sales figures to valuations, reflecting changing consumer dynamics and market conditions.

fromPhys

Community helps drive brand loyalty, according to research

Social media marketing can enhance brand loyalty, especially through active community engagement.

Social justice

fromAxios

Shoppers are avoiding certain brands over politics: poll

Many consumers are opting out of brands due to political fatigue.

Changing DEI policies at major corporations reflect shifting consumer sentiments.

Democrats are more likely to change shopping behaviors based on political alignment.

Marketing

fromThe Drum

Where Poppi went wrong with vending machine misfire

Poppi's marketing stunt gained views but angered loyal supporters, showing a shift towards community engagement over celebrity influence.

Media industry

6 months ago

Publishers: Don't Repeat The Same Story, Become Leaders of Technology

Publishing must adapt to technology's evolution or risk obsolescence in a rapidly changing media landscape.

fromCity AM

7 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing represents a vital component of the marketing mix for brands, underpinning their entry into new markets and reinforcing trust through engagement with major events.

Marketing