#content-syndication

#content-syndication

Over the last few years, the media industry has experienced unprecedented changes. Traditional outlets have downsized, digital platforms have consolidated, and once-stable newsroom and agency jobs have been eliminated in waves of layoffs. From senior executives and editors to sales teams and creative strategists, thousands of professionals who built their careers shaping culture and commerce now find themselves navigating uncertainty.

For decades, visibility online meant winning favor with Google's search algorithm or chasing likes on Instagram. But in 2025, the way people discover brands, artists, and businesses has shifted dramatically. Large language models (LLMs) like ChatGPT, Perplexity, Claude, and Gemini are now shaping how audiences consume content. These platforms filter, contextualize, and recommend information in real time, reshaping digital discovery in ways that traditional search and social media can't keep up with.