#content-to-commerce
#content-to-commerce

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The decline of Food52, Goop, Hodinkee-and the internet's dream of content-to-commerce

Content-driven commerce media companies that built direct shopping experiences have declined sharply, with major players facing layoffs, devaluations, and bankruptcy.

Artificial intelligence

fromAdExchanger

1 month ago

The Pivot To Ecommerce Hits A Wall; Salesforce Walks Back Its Agentic AI Pitch | AdExchanger

Niche publishers shifted toward content-to-commerce models while Salesforce reframed Agentforce toward rule-based automation to reduce generative AI randomness.

E-Commerce

fromForbes

1 month ago

Good Good Golf Built A Creator Media Flywheel. Just Ask Callaway & GMC

Creator-led golf company Good Good Golf leverages YouTube-driven younger audiences to generate diversified revenue across content, products, retail, live events, and sponsorships.

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#content-to-commerce#content-to-commerce

The decline of Food52, Goop, Hodinkee-and the internet's dream of content-to-commerce

The Pivot To Ecommerce Hits A Wall; Salesforce Walks Back Its Agentic AI Pitch | AdExchanger

Good Good Golf Built A Creator Media Flywheel. Just Ask Callaway & GMC

#content-to-commerce
#content-to-commerce