#conversion-apis

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#connected-tv-advertising #performance-marketing #streaming-platforms #attribution-measurement
Marketing tech
fromAdExchanger
17 hours ago

Are CAPIs The Next Phase Of Performance TV? | AdExchanger

Streaming platforms are adopting conversion APIs to help advertisers measure performance and justify media spending, reflecting the growing importance of performance marketing in connected TV advertising.
fromAdExchanger
6 months ago

Conversion APIs Are Becoming Table Stakes - But Not All Brands Have Bought In | AdExchanger

You know the old adage "garbage in, garbage out"? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in end-to-end automated systems for planning, launching and optimizing ad campaigns, but they still need high-quality data inputs to feed those tools.
Marketing tech
fromAdExchanger
7 months ago

Your CAPI Cheat Sheet: Understanding Conversion APIs | AdExchanger

Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.
Marketing tech
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