fromTechRepublic
21 hours agoCheckout Optimization Guide for Ecommerce Teams
According to Baymard Institute's analysis of 50 studies, the average online shopping cart abandonment rate is about 70.22%, meaning roughly seven out of every 10 shoppers who add items to a cart never complete the purchase. In most cases, lost conversions are not driven by a lack of intent but by friction during checkout. Checkout optimization focuses on removing that friction between purchase intent and payment confirmation. Across both small ecommerce stores and global marketplaces, four principles consistently drive measurable improvements: speed, pricing transparency,
E-Commerce

