According to research by Semrush, AI search visitors offer a conversion rate that is 4.4 times higher than those from traditional organic search channels. As AI search continues to grow and traditional search diminishes, it is expected that by 2027, AI search will generate similar economic value globally, with potential for even greater growth beyond that. AI visitors are better equipped to make purchase decisions due to the comprehensive information provided by language models, influencing their readiness to convert.
When measured by conversion rate, the average AI search visitor is 4.4 times as valuable as the average visit from traditional organic search.
Semrush predicts that as AI search grows for websites, AI channels will drive similar amounts of economic value globally by the end of 2027.
AI search visitors arrive better informed due to the wealth of information supplied by their LLMs, enhancing their readiness to purchase.
The research emphasizes the shifting landscape in search effectiveness, forecasting significant impacts from AI search on conversion rates for businesses.
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