The move comes as the 5,000-person company faces mounting pressure. Advertising revenue growth flatlined at 4% in the second quarter, and North American daily active users declined 2% to 98 million, a troubling sign in Snap's most important market. Spiegel does highlight one bright spot: Snapchat+ subscriptions now generate over $700 million in annual recurring revenue from more than 15 million paying subscribers, making direct revenue "one of Snap's fastest-growing opportunities."
Thames Water is heavily in debt with £1.27 billion owed to creditors and has incurred £122 million in fines from Ofwat, indicating severe financial distress.
The company's decision to form a fellowship indicates a shift in strategy focused on clearer branding and committing to new game releases within a competitive market.