#creative-production

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Marketing
fromForbes
7 hours ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
fromDigiday
8 months ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

Shifts in AI conversation focus from media buying to creative production.
Marketing
fromForbes
7 hours ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
fromDigiday
8 months ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

more#ai-in-advertising
Marketing tech
fromAdExchanger
3 weeks ago

How Realtor.com Is Using AI Creative To Expand Its Ad Footprint | AdExchanger

Realtor.com partners with AI startup BrandComms.AI to rapidly generate ad creative across multiple channels, enabling faster response to real estate market fluctuations and interest rate changes.
fromdesignboom | architecture & design magazine
2 months ago

from gaming production to live worlds, spark 2026 signals a new chapter for ISE in barcelona

Spark 2026 arrives as Integrated Systems Europe's newest platform dedicated to the creative industries, taking place from 3-6 February 2026 at Fira de Barcelona Gran Via. Launched by Integrated Systems Events, Spark is conceived as a focused showcase where technology, creativity, and content production intersect, bringing together sectors such as gaming, broadcast, design, live events, and media. Powered by , the showcase leads a strong roster including Mo-Sys, 3Cat, and Lab of Tomorrow,
Media industry
fromAdExchanger
2 months ago

When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line | AdExchanger

If your company wants to give up its marketing budget, lay off half of its employees and solely use AI-generated content, then Airpost is "not for you," CEO and Founder John Gargiulo said.
Marketing tech
Marketing tech
fromThe Drum
2 months ago

3 ways marketers win with a connected creative-to-media supply chain

Creative Logistics centralizes creative production and media activation into a single platform, restoring control, visibility, and insight while accelerating compliant global marketing operations.
#generative-ai
fromDigiday
3 months ago
Marketing tech

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

fromDigiday
3 months ago
Marketing tech

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

more#generative-ai
Public health
fromThe Business of Fashion
2 months ago

Ykone and Mirror Mirror Agencies Merge to Form New Group

Ykone and Mirror Mirror merged to form One, a luxury-focused agency integrating influencer strategy, creative production, events, talent management and technology.
Marketing
fromFast Company
3 months ago

3 ethical AI questions every brand leader should be asking

Brands that strengthen ethical intelligence and use AI responsibly will differentiate themselves amid rapid, low-cost content production and pressure to adopt new tools.
Marketing tech
fromBusiness Insider
4 months ago

I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.

Chime uses generative AI across support, creative production, and research to cut costs, automate service, boost satisfaction, and reduce ad agency expenses by millions.
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