#creatoreconomy

[ follow ]
#youtube #advertisingrevenue #generativeai #livestreaming #influencermarketing #diversityequityinclusion
fromDeadline
1 day ago

YouTube Says It Has Paid $100B To Creators, Artists And Media Companies Over Past 4 Years

Advertising spending on YouTube has been on the rise of late as traditional sellers like linear TV networks struggle. Total ad revenue on YouTube climbed 15% in 2024 to reach $36.1 billion. The company shares 45% of ad revenue with channel owners, so the $100 billion figure includes additional payouts for programming, though the company didn't offer a detailed breakdown.
Artificial intelligence
Social media marketing
fromTheWrap
5 days ago

Society 18 CEO Explains How Social Media Influencers Are Authentically Fulfilling Young Consumer Needs and Why Hollywood Should Engage

Society 18 empowers Black and Brown creators by offering talent management and driving equitable brand opportunities and compensation.
Online learning
fromForbes
4 weeks ago

The Surprising $10B Creator Secret: Small Audiences, Huge Paydays

Kajabi creators earned over $10 billion by building lean, profitable, recurring-revenue businesses focused on owned products, memberships, courses, and community-driven sales.
[ Load more ]