Online marketingfromAdExchanger11 hours agoCleaning Up CTV Supply: A Publisher's Guide To Reducing Ad Fraud | AdExchangerCTV inventory can be compromised by resold or pooled supply, creating IVT exposure, potential clawbacks, SSP termination, and reputational damage.
Marketing techfromAdExchanger3 months agoCTV Manufacturers Have A New Tool For Catching Spoofed Devices | AdExchangerDevice attestation in IAB Tech Lab's OM SDK 1.6 lets manufacturers deterministically verify real CTV devices, reducing ad fraud from spoofed devices.
Marketing techfromAdExchanger4 months agoNew Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising | AdExchangerDirect buys from streaming networks can expose advertisers to fraud and low-quality, artificially extended CTV inventory.