We've all heard the phrase, "underpromise and overdeliver." Unfortunately, I often see businesses that tend to " overpromise and underdeliver," failing to meet customers' expectations. For me, it all comes down to trust. Can I rely on a company to consistently meet and exceed my expectations? As entrepreneurs, this can be a difficult question to confront. However, if you're unsure how to respond, it may be time to reflect on your practices.
“In light of the recent uptick of cyber incidents targeting MSPs, it is unsurprising that customers are scrutinizing MSPs more,” said Jamie Akhtar, CEO and Co-Founder of CyberSmart.