#data-driven-strategy

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E-Commerce
fromBusiness Matters
2 weeks ago

Inside the Business Model of Casino Companies: How They Keep Growing

Casino companies leverage strategic, data-driven models to maximize profitability through house edge, player acquisition, and retention strategies.
#product-management
more#product-management
fromForbes
2 months ago

20 Common Mistakes In Personalized Marketing (And How To Avoid Them)

Personalized marketing must be executed thoughtfully to foster customer connections; misuse can lead to invasiveness and damage brand trust.
Marketing tech
fromThe Drum
2 months ago

How retail media and reliable ROI data are reshaping the video ad landscape

Marketers must align their spending strategies with actual data on media effectiveness to avoid costly misallocations.
fromMarTech
4 months ago

Think email is dead? Think again. | MarTech

Email is more than just a communication tool; it serves as the backbone of first-party data, identity resolution, and personalized marketing strategies—all essential for success in today's privacy-first, omnichannel landscape.
Marketing tech
fromHubspot
5 months ago

Media Mix Modeling: What It Is and How to Use It [+ Examples]

Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
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