It turns out that it actually means something. There's a standardized color scheme that communicates information about that device's capabilities. Mind blown? If you never noticed this, you're not alone. Most USB devices work fine on any compatible port, but they may not be optimized for optimal performance. For example, if you've noticed a mouse seems to work better in one port over another, it's not in your head. One probably supports USB 3.0, and the other doesn't.