#digital-branding

#digital-branding

As the global digital economy accelerates, descriptive domain names have become strategic brand assets for businesses, conveying product relevance, credibility, and intent to customers and audiences at a glance. Their growing adoption also offers valuable insight into broader digital and market trends worldwide. Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium domains sold in early 2025 were .global. Alongside this, .world and .digital have also climbed in prominence among top-level domains (TLDs).