fromNieman Lab
7 hours agoShort-form video drives reach. That's exactly the problem.
The industry is pivoting (again) to short-form vertical video right when audiences are exhausted by algorithm-driven feeds and seeking refuge from visual overload. Social media traffic is declining. Platforms have deprioritized our journalism. And yet, newsrooms are doubling down on the very formats audiences are abandoning, convinced we just need to tell the story in a faster or slicker manner.
Media industry