Over the last couple of years, the most interesting thing I have noticed when studying the brands dominating in the digital era is that most of the successful new big market disruptors - those making millions of dollars a month from online ads alone - have risen to fame thanks to their own internal marketing teams. This is especially true for those in the e-commerce space, who have grown predominantly through Facebook advertising.
Mark Thompson's tenure at CNN has been quietly fascinating. Two years in, the British-born CEO remains something of an enigmarespected by staff, scrutinized by outsiders, and, by all accounts, remarkably calm in the eye of the storm. CNN, like all legacy media, faces a rapidly shifting landscape: cord-cutting, social platforms siphoning attention, AI reshaping journalism, and the relentless competition for viewers' trust.