#digital-marketing-roi

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#crm-analysis #direct-to-consumer-marketing #customer-segmentation #data-driven-strategy
Marketing
fromThedrum
1 day ago

Developing a data-led approach to digital marketing for ChloBo

ChloBo used data-driven CRM analysis and audience segmentation to achieve 89% increase in annual DTC sales and 216% ROAS improvement through targeted digital marketing activation.
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