#direct-to-consumer-brands
#direct-to-consumer-brands

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Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.

Miscellaneous

fromInc

1 day ago

Parade's Founder Returns With an AI Marketing Agency That's Quietly Making Seven Figures

Cami Téllez launched Devotion, an AI-powered influencer marketing agency, four months after Parade's closure, raising $4 million in seed funding and generating seven figures in annual recurring revenue.

Fashion & style

fromFast Company

6 months ago

Cowboy culture is big. Can more-affordable boots make it even bigger?

Cowboy boots are resurging into mainstream fashion as versatile wardrobe staples, prompting brands to offer both high-end and more accessible boot collections.

fromDigiday

10 months ago

Future of TV Briefing: How mid-sized advertisers may shape this year's upfront market

The increase of new direct-to-consumer brands is pushing smaller advertisers to weigh the risks of upfront commitments against digital video's perceived higher ROI.

Media industry

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#direct-to-consumer-brands#direct-to-consumer-brands

Why Influencer Brands Are Taking Over Beauty Again

Parade's Founder Returns With an AI Marketing Agency That's Quietly Making Seven Figures

Cowboy culture is big. Can more-affordable boots make it even bigger?

Future of TV Briefing: How mid-sized advertisers may shape this year's upfront market

#direct-to-consumer-brands
#direct-to-consumer-brands