Unilever acquires Dr. Squatch, valuing brand's viral marketing to Gen Z men
Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.
Sydney Sweeney is Selling Soap Infused With Her Actual Used Bathwater
Sydney Sweeney collaborated with Dr. Squatch to release limited edition soap infused with her used bathwater, addressing fans' requests while promoting self-care.