Yahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms. [ more ]
Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger
Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses. [ more ]
Hero Media and AdTheorent Launch DSP to Target Diverse Audiences
Hero Media and AdTheorent have partnered to create Hero One, a demand-side platform (DSP) for multicultural marketing.
Hero One aims to help advertisers target diverse audiences across various media, including Hero Media's Black-owned media network and inventory from supply-side platforms (SSPs).
The platform takes a buy-side approach to multicultural marketing, which is unique in the industry and aims to make it easier for brands to engage with diverse audiences. [ more ]
Google Touts Programmatic Video Capabilities at NewFronts
Google emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management. [ more ]
AdLib Is Reintegrating With MediaMath (By Infillion This Time)
MediaMath's new owner, Infillion, has partnered with AdLib, a programmatic media buying platform, in a reintegration after MediaMath declared bankruptcy in June 2021.
Following the bankruptcy, AdLib had to quickly form new partnerships with other DSPs such as Xandr, Adform, Criteo, Google's DV360, Beeswax, Moloco, and Kayzen to diversify and ensure survival. [ more ]