#dsp

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Adweek
2 weeks ago
Marketing

Kroger Strikes Data Deal With Yahoo DSP

Yahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms. [ more ]
AdExchanger
5 months ago
Marketing

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses. [ more ]
Adweek
6 months ago
Marketing

Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Hero Media and AdTheorent have partnered to create Hero One, a demand-side platform (DSP) for multicultural marketing.
Hero One aims to help advertisers target diverse audiences across various media, including Hero Media's Black-owned media network and inventory from supply-side platforms (SSPs).
The platform takes a buy-side approach to multicultural marketing, which is unique in the industry and aims to make it easier for brands to engage with diverse audiences. [ more ]
Adweek
2 weeks ago
Marketing tech

Google Touts Programmatic Video Capabilities at NewFronts

Google emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management. [ more ]
AdExchanger
3 months ago
Marketing tech

AdLib Is Reintegrating With MediaMath (By Infillion This Time)

MediaMath's new owner, Infillion, has partnered with AdLib, a programmatic media buying platform, in a reintegration after MediaMath declared bankruptcy in June 2021.
Following the bankruptcy, AdLib had to quickly form new partnerships with other DSPs such as Xandr, Adform, Criteo, Google's DV360, Beeswax, Moloco, and Kayzen to diversify and ensure survival. [ more ]
AdExchanger
4 months ago
Marketing tech

2023: The Year SPO Went Mainstream | AdExchanger

Supply-path optimization (SPO) is nothing new.
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But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share.
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