The FIFA video game series has highlighted songs from diverse artists, showcasing the extensive global reach and impact of its soundtracks for emerging and established artists.
"We did have some of the women join us onsite [at the NHL 25 community day] and they were super excited to be part of it, kind of relaying the stories about them playing and now having their likeness represented in-game is definitely something that they're incredibly excited to see, as we are," EA NHL franchise senior producer Chris Haluke told Polygon. "It's definitely a step in the right direction for us too in terms of inclusiveness, authenticity, and just bringing that representation to life."
Schnur's serendipitous discovery of emerging artist Lola Young reflects a modern effort to curate diverse video game soundtracks that resonate with a wide audience.