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2 weeks agoThe creator economy may be bigger than we think, and taxing side hustles will be a growing issue as an OnlyFans 'sin tax' is debated | Fortune
In a Financial Times op-ed late last month, he pointed to a major milestone in the creator economy: an analysis from WPP Media indicated that creator-generated content would fetch the same share of global ad revenue as the radio and newspaper industries would in 2025. "Advertising revenues are not flowing to traditional platforms," Donovan wrote. "To get a message across in the modern world, you need to find a 15-year-old with a smartphone and a nice set of dance moves."
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