Beyond the Buzz: Flavor and Function Reshape the Beverage Aisle
In 2025, the non-alcoholic beverage market shows mixed signals with an overall sales decline, yet energy drinks, particularly among Millennials, show growth.
Logan Paul and KSI's Prime drink sales plummet as the hype fades
The hype for energy drink-maker Prime Hydration is drying up. When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK school children.